It's about time to complete the search transaction between Microsoft and Yahoo. This will provide a competitive search against Google. I hope publishers will benefits to the partnerships of Microsoft and Yahoo. As publisher, we now have alternative source of income between Google Adsense and Yahoo Publishers/Microsoft Ad Center.

"Microsoft and Yahoo officially inked on July 29 the search ad deal everyone's been talking about: Microsoft agreed to power Yahoo's search engine, and Yahoo agreed to become the exclusive worldwide relationship sales force for both companies' search advertisers.

coming 18 months after Microsoft failed to buy Yahoo for $44.6 billion, has a duration of 10 years, during which the Microhoo combination will be working feverishly to chip away at search engine giant Google's 65 percent market share.

Microsoft and Yahoo hold 8.4 percent and 19.6 percent of the market, respectively; together, they believe closing the gap will make them a worthy adversary of Google." (2009, eweek.com)